In the realm of advertising, a powerful tool often emerges to captivate the public's attention and evoke emotions that words…
Music can be a powerful tool in storytelling, adding depth and emotion to the scenes it accompanies. Whether it's a…
So you want to start producing music at home? Great! Home production (often referred to as ‘Bedroom Production) has exploded…
With hip hop now being the most popular music genre in the world, it may seem hard to fathom for…
Ever since Max Steiner wrote the first completely original score Symphony of Six Million in 1932, composing has been an…
All great movies have something in common. It's not something that you think about right away but it makes the…
Video creators spend years mastering the not-so-ancient art of picking the perfect track for their video. It is an ever-evolving…
Advertising's main objective is and always will be to promote or sell, a product, service, or idea. Ever since the…
A study from The journal of Consumer research shows that low ambient sounds help to increase creativity. Whether it's a…
Lo-fi has become an internet phenomenon. YouTube trends of lo-fi radio feed and chill pops have become many people's obsessions,…