Every year, you can’t hide from it, the social media trends are set up for the year to come. And you have to keep your eyes open in order to finetune your strategy.

To facilitate your life, we rode the excellent 2022 social media trends report from Hootsuite and extracted the best out of it:

Influence is not an option anymore: You need to address your community with the help of dedicated creators.

Yes, we talked about the “Creator” business for a decade now but have in mind that as of 2021, 50 million people consider themselves to be creators on social media platforms – and among them, 2 million are making a 6 figures income out of it!  

If you want to know more about it you should read this article on Forbes.

By 2022, businesses are set to spend $15 billion on influencer marketing and in the U.S. alone, 72.5% of marketers are projected to make use of it in their strategy

As digital communities are becoming more central to your consumers’ lives, their identities, and most of all their lifestyle or consumption habits, creators are the key to unlocking some growth potential.

As a brand, remember that you don’t need to create communities from the ground up, but rather engage with the ones that already exist in order to build relationships that last!

Digital Never dies: Get Creative & do not forget to try different networks

No surprises here, paid social ads will still be a huge part of every brand online and according to a Hootsuite survey, more than half of the marketers said they plan to increase their paid social spend in 2022.

We’ll repeat it again and again, but there is no social media without paid media anymore. Organic reach has been on the decline for years now, pushed by a “pay-to-play” tactics by all the main actors. If we have to give you one figure so that the question never comes back on the table again: lots of studies show that the average organic reach on a Facebook post is around 5%.

What’s new for the year to come is that marketers are shifting their resources. They want to find spots where they can make the most impact. For that matter, they are increasing budgets on platforms like TikTok, Pinterest, or Snapchat. Which was not amongst their priorities in the past years.

As a way to prove it, TikTok commissioned a study to Kantar which found that consumers ranked TikTok ads as more inspiring and enjoyable than ads on other platforms.

Finally, brands that want to stand out in 2022 will have to address ads that fit the various social channels, and get creative! If you make it right, your audience will engage more. Fun and creativity are not prohibited and can be highly rewarded by your audience; you just have to make it right according to the channel you’re using.

Customer Care on the phone is dead, long live the digital Era!

Yes, customer care is important for your brand and no people do not want to dial a number to reach out to you! In a Nielsen survey commissioned by Facebook, 64% of people said they would prefer to message rather than call a business. And according to Gartner, 60% of all customer service requests will be managed via digital channels by 2023.

So think chatbot like fuel, think interactive FAQ! Digital is a 24/24h workplace.

Some of Your Video content should be shorter

According to video hosting software company Vidyard, 60% of all videos published on the internet in 2020 were under 2 minutes long. That echoes with the rise of TikTok, the development of Reels on Instagram to follow the trend, and the launch of YouTube Shorts.

As a brand, you have to be aware of it, snack content is still strong, and video format can be more engaging than long format when it’s entertaining!

There you have it! Hope you enjoyed our little summary and that it gave you an overall idea of what social media will look like in the year ahead. If you want to see the full report, you can find it here. Or if you just want to know more about TikTok, Audio social media, or other trending topics, visit our blog!