A study from The journal of Consumer research shows that low ambient sounds help to increase creativity. Whether it’s a movie or a viral gaming app, you can notice that background music accompanying them adds more vitality to the content. As background sound and music have considerable influence, even creators seem to be irresistible to use background music in their projects. Without further ado, let’s discover what does background music bring to your videos?
Influence of background music
Music is a direct and cost-effective way of establishing mood and building rapport with your target market.
Have you ever found yourself humming ceaselessly or flowing with emotions over a certain song? Indeed, music affects your energy, memory recall, and mood subconsciously. The influence of background music is not just limited to human emotions. Researchers also have found a direct connection between business performance and soundtrack.
Though background music’s influence on cognition and different activities is still a matter of debate, we have our own experience of music to justify the statement.
Brand channel explains that 96% of brands who are using music that fits their identity have high chances of getting recalled by consumers.
Why background music often termed Muzak?
Started with elevator music, now people are going crazy for lo-fi, ambient music, and so on. Background music has been a high priority for content creators and video marketers. But let’s see how it all started?
Background music meant Muzak for most people. George Owen Squier who was a former US army officer and a scientist, invented a new way of transmitting audio through wires. Later, he established a company called Wired Music. Later in 1934, the company was in homage to a successful camera company “Kodak” and named Muzak. They designed a system in the 1940s to play classical recordings for 15 minutes. The company claimed that their program produced an 18.6% increment in production, with a 37% decrease in error numbers at the office of Power and Light in Mississippi. This way, Muzak introduced the template of background music. For decades, it evolved as classical orchestral instruments.
Muzak began to soar in elevators, department stores and with its growing popularity, people started to give the term Muzak to all background music.
Explore some interesting facts about Muzak.
The background music just a kind of amniotic fluid that surrounds us. It never startles us, it is never too loud, it is never too silent; it’s always there.Professor Gary Gumpet in a 1990 documentary
Adding background music to your projects
You might consider adding background music to your audio or video projects. But can you randomly go to YouTube and other music streaming channels to use that music in your project? The answer is NO.
There are strict copyright policies which means that you have to get a license from a copyright holder to use that music. But again, hiring composers would be quite expensive. Similarly, knocking on the door of the individual to get a license would be a tedious process.
Instead, you can save your time and get the perfect music through the use of Royalty free music or copyright-free music. There are music licensing companies that have tailor-made music libraries with different genres and moods. Free audio libraries exist. But you might have to compromise quality as that music would be used by many creators. You can also get copyright strikes in some cases.
Genres of background music
Background music has many potentials combinations. Some genres that can enhance your upcoming creations are:
1) Ambient music
Ambient music is a music genre that focuses on atmosphere and tone over a traditional music structure to create soothing melodies. It falls under the category of instrumental music. This genre was originated around the 1960s and produces a comfortable style best for various video productions.
Here is one of my favorite tracks from Ambient Guitar with Textural guitar builds a soundscape.
It has 9 tracks with 2 versions of each. For instance, the track ‘let’s go Back’ has marching drums build over an emotive guitar. This can best fit the nostalgic video.
2) Electronic beats
Electronic beats can beat bounce vibrant and give lively tunes to your production.
Here is the playlist of Inspiring Electronica.
It has 10 tracks that are alive, set with a magical atmosphere.
3) Classical music
This timeless form of music can evoke passion and help the audience connect with genres strongly. Another reason why creators and audiences love classic background music is that it helps listeners to improve productivity and moods. Using classical music can add refinement to your work as well.
Here is one BAM track for you to listen.
This has evocative and ambient spatial excursions. You can use it best for creating dramatic moods. Likewise, the addition of orchestra and choir are built to rise emotions higher.
4) Chill Hop
It is a return of lo-fi and minimal beat for generation Z. This Chill Hop Volume 2 collection from BAM’s catalog draws the influence of jazz, hip-hop, and ambient style. The result is a blissful collection of beats and grooves giving a meditative attitude. There are 10 tracks in total.
On a final note
These are some of the facts and figures to demonstrate what music can bring value to your work. Even if you are using music, you have to question yourself “Are you seeing good results from the music you are choosing”?
At BAM Music, we can help businesses and creators to achieve more form the music. Moreover, we have Indie music that can resonate with your unique identity. Get your BAM license covered in 3 minutes with us.
You can refer to this article if you want to become a chill-out producer.