TikTok is the app that blew up on in the internet the past few months. From a social network that was often frowned upon, it has now become a must have app. From youngsters, teenagers to bored thirty-years old in quarantine, everybody seems to love it! And maybe that after watching hours of TikTok dances, challenges and trends, you’re thinking about taking the big leap into creating your own videos. But here’s the question, how to become a TikTokers influencer? We will explain the basics to make the most of this app!
As TikTok becomes the most trendy social network out there, you’re maybe wondering how to become a TikTok influencer. Here’s how!
1. Target the content you want to create
TikTok is a diverse social networks where you can find hundreds of various genres of videos. But the key element to succeed on TikTok is to be consistent in the genre of video you’re posting, targeting the audience and creating the content that people are expecting. And actually, that’s your call at this point. If you want to get started on that app, it surely means that you have at least a vague idea of which videos you want to create. Dance challenges, song cover, cute videos of your pet, art videos, comedy, tutorials, workout videos, cooking lessons… Let’s stop here, you got it, do what you want but stick to it.
But if you’re really struggling to know what to do, there’s a simple way to find out. Just go on your “For You” page and see what is popping up. TikTok algorithm works to recommend you videos that you’re interested you. In a way, it locks you into a specific genre of videos that the algorithm thinks you’re a fan of. If you don’t know what to do, weirdly enough, TikTok knows.
2. Get the right set up
Now that you know what you want to do on that app, make sure to get the right set up to produce your videos. The most important thing you should care about: your phone. The most convenient tool to record your video is your phone camera. Nowadays, smartphones’ cameras are really good, and they’ll totally do the job if you use it to film your videos. You don’t necessarily need any editing software, since TikTok comes with an integrated editing software on the app. But if you find it limiting, and you want to push your creation further, in terms of light, color grading, transitions and special effects for instance, getting Adobe Premiere or After Effects can be a possibility.
As a bonus, not necessary at all, but that can be cool: led lights. If you’re familiar with TikTok, you probably know what I’m talking about. That’s what all popular TikTokers have in their room, purple led lights on the walls. Pretty simple, but that’s definitely something popular and that can look great.
3. Keep updated to newest trends
The other key to succeed on that social network is to be aware of the latest trends. It’s true on all social media, but it couldn’t be more relevant for TikTok. To know about the latest trends, well there’s nothing else to do but to browse the app. Go on the Discover section of TikTok to know about the popular hashtags. Using trending music or trending sound is also very effective way to get more views. And just like we previously talked about for YouTube, don’t forget to use hashtags to grow your audience!
4. Make partnership with other TikTokers
Succeeding on brand strategy with TikTok is not different from other social media on that point. Making partnership with other TikTokers is the best way to get more viewers interested in your content. If you find a TikToker that produces rather similar content, and with a similar follower base, making a partnership would be beneficial for both of you. It also allows you to expand your fanbase. Some find the way to do it in person, but you can also use the Duet function of TikTok!
5. Be creative
Our last advice on how to become a TikTok influencer is to be creative. Success and millions of followers will not come overnight. So be creative. TikTok is a young social network that often values creativity. Be funny, be imaginative and try new things, that’s the best advice we can give.
Thus, you now know the basics on how to become a TikTok influencer. You know what to do, go ahead and start your TikTok adventure! If you’re curious about how to use music legally on that platform, check out our article on the subject here!